Working with Premier Foods, we identified an opportunity to redistribute OXO cubes that had defective packaging but were wholesome in every other respect. Instead of being a waste stream, the site started to collect all flavours of the rejected products and put these into large brown sacks.
Back at Company Shop Group, we undertook a trial to explore the best method for sorting, packing and re-labelling. Due to the different variants in the sacks, several packing and labelling formats were agreed, both boxed and bagged.
Positive results from the trials led to the site changing their process and routinely redistributing the products that didn’t meet their specification, unlocking value in the product and transforming waste into an added extra for millions of meals.
